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Teaching Philosophy
1. Relevant Knowledge
I ensure that the knowledge I teach aligns with both industry standards and student interests. Before designing a module, I consult with industry partners to stay up-to-date with business trends. I also poll students early on to understand their interests and expectations. This approach allows me to tailor course content to meet both industry needs and student goals. I particularly value opportunities to invite graduates as guest lecturers in my modules, sharing their experiences from marketing and management roles at large international brands, thus fostering a full circle of practice-oriented knowledge exchange.
2. Applied Skills and Transferable Competencies
Each module is designed to build practical skills that students can use beyond the classroom. This might involve tasks such as conducting a market size analysis for an industry of their choice, creating a landing page for a fictional promotional campaign, proposing a marketing plan, or designing a loyalty card program for a favorite brand. While teaching, I guide students to see the value of the new competencies they acquire each year, showing them how these skills transfer to other modules, job roles, and situations. I also help them learn how to highlight these skills on their CV, giving them an advantage in the job market.
3. Engaging Experiences
I incorporate gamification techniques such as trivia, case competitions, and interactive activities to make learning engaging and memorable. In the first tutorial for each module, I include a debate component, encouraging students to explore and counter various misconceptions about the module’s subject area, helping them approach the material with an open mind. I also use a system of bonus points that are not tied to module grades, allowing students to see and appreciate the learning experience beyond just achieving a pass mark. This approach boosts student engagement, fosters a positive learning environment, and encourages active participation.
Ongoing modules
Undergraduate modules:
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Fundamentals of marketing
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Digital marketing
Postgraduate modules:
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Digital marketing strategy
Past modules
Undergraduate modules:
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Analysis of international markets
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New venture planning
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Business research skills
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Consumer behavior
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Marketing communications
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Professional development skills
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Research seminar
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Social media marketing
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Strategic marketing
Postgraduate modules:
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Business simulation
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Digital marketing management
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Consulting project
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Introduction to marketing
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Gamification in management
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Marketing
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Marketing in the international fashion industry
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Neuromarketing
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Presentation skills
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Social media marketing
- award recipient
Teaching awards
2022
Best Course
“Best course” distinction for "Fundamentals of marketing" in three categories: “Usefulness of the course for your future career”, "Novelty of learning outcomes", and “Usefulness of the course for expanding horizons and versatile development”
2022
Winner of the HSE University Educational Innovation Competition
Nomination "Original solutions for student assessment" for the use of test questions opening bonus points mechanics in "Strategic marketing" module
2021
Winner of the HSE University Educational Innovation Competition
Nomination "Implementing Courses in a Blended Format" for the use of interactive long-reads as core reading and class preparation materials for "Fundamentals of Marketing" module
2021
Best Course
“Best course” distinction for "Marketing in the international fashion industry" in two categories: “Usefulness of the course for your future career”, and “Usefulness of the course for expanding horizons and versatile development”
2021
Best Teaching
Case Award
3rd place in the International Emerald-CEEMAN Case competition for the case "Sustainable growth in times of crisis: L’Oréal Russia"
2019
Winner of Best Practices Competition
Nomination "Interactive Technologies in Education (Completed Projects)" for "Analysis of international markets" module
Testimonials
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